$300 and a dream - the story of Groovy Pups

Alex Martin
April 22, 2026

From humble beginnings to luxury grooming—an inspiring journey with tips for growing a biz

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Summary

In our latest episode of The Daily Groomer, I had the chance to chat with Ninoshka Tashira, the powerhouse behind Groovy Pups in Fort Lauderdale. She shared how she got her start in Puerto Rico with just $300, grooming dogs in a backyard cage, and how that hustle eventually turned into a thriving mobile grooming business in Florida. We talked about the challenges of starting over, what it really takes to earn client trust, how she approached pricing as she grew, and her vision for a true luxury grooming experience. She also had some great tips for other groomers chasing their own big goals.

Timestamps

08:09 Affordable Dog Grooming Journey

18:52 Mobile Grooming: Flexibility and Growth

30:39 Mobile Venture Delay Reasons

35:20 Dog Grooming Pricing Strategy

40:27 Passion Over Strategy

Stay connected

Follow them on their social media ⁠@groovypup.s⁠. Curious about Teddy? You can ⁠sign up here⁠. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠⁠⁠The Daily Groomer⁠⁠⁠⁠⁠. Join and be part of ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠The Daily Groomer Community⁠⁠!⁠