Best Practices for Mobile Grooming with Kimmie Calderon

Summary:

In our recent episode of The Daily Groomer, I spoke with Kimmie Calderon, a pioneer in mobile grooming. She shares her journey from physical therapy to rolling out a thriving grooming empire. We'll tackle the ins and outs of brand promotion, the tricky business of discounts, hiring top-notch groomers, and utilizing the right software for seamless operations. Plus, Kimmie reveals her approach to community building and marketing strategies that keep her business scaling up. Don't miss this episode packed with insights for aspiring and current groomers alike!
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Timestamps:

06:01 Embrace sharing, find support, lean on experts
09:35 Attracting talent and clients for new business
17:15 Platform support, ad algorithms, targeting engagement strategies
31:01 Recognize, respect, and reward talented groomers
36:21 Groomers educate pet parents to prevent matting

Stay connected with our guest speakers! Follow them on their social media ⁠Zoomin Groomin - Nanuet, NY⁠ - https://www.facebook.com/ZoominGroominNanuet
For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠⁠The Daily Groomer⁠⁠⁠⁠ - https://www.thedailygroomer.com/
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