MoeGo Pricing Breakdown 2026: What You'll Really Pay

MoeGo's advertised prices look reasonable at a glance — but the number you actually pay each month can be higher than the sticker, mostly because of how texting is metered. If you're budgeting for grooming software, you need the real math, not the headline. This MoeGo pricing breakdown lays out every tier for salon and mobile in 2026, shows where the hidden costs hide, and works out what a busy groomer really pays — so you can compare it fairly against the alternatives.

MoeGo's pricing structure

MoeGo prices two ways: per location for salons, and per van for mobile. That distinction matters, because a two-van mobile business pays for two subscriptions, not one.

Salon plans (per location)

Mobile plans (per van)

Pricing reflects publicly listed rates at the time of writing and can change — always confirm on MoeGo's site.

The hidden cost: texting caps

Here's where the real bill diverges from the advertised one. Texting is the feature groomers use most, and on MoeGo's lower tiers it's capped.

Do the math on a modest day. Five dogs, one booking confirmation and one day-before reminder each, is ten texts a day. Over a 20-day month that's 200 texts — and that's before a single "your dog is ready," "running late," or rebooking message. On the Basic mobile plan's 200-text allowance, you're tapped out mid-month. The practical result: many groomers who thought they'd pay $49 end up on Growth at $99 (mobile) or need the salon Growth tier at $149 to text comfortably.

So the honest budgeting rule for MoeGo is: price the tier that matches your real texting volume, not the entry tier. For most active groomers, that's the middle or top tier.

What a busy groomer really pays

Let's model a realistic scenario for a single-location salon doing solid volume and communicating normally by text:

None of this makes MoeGo a bad value — its routing and feature depth are strong. But the entry price rarely reflects what a communicating, growing groomer actually spends.

MoeGo's per-van and per-location model

The per-unit pricing is worth flagging separately. If you run multiple vans or locations, you multiply the subscription. A three-van operation on the Growth mobile tier is roughly $297/month before any add-ons. Fleets should factor that multiplication into the total, especially when comparing against flat-rate competitors.

How MoeGo pricing compares

To put it in context, here's how the entry and texting picture looks against a couple of common alternatives:

The standout difference is texting. Teddy includes unlimited two-way texting on every plan from $49/month, so the number you see is the number you pay no matter how much you message clients — no tier jump for a busy month. For a groomer whose costs on MoeGo are driven up by texting caps, that's the comparison that matters most. See Teddy's pricing page for the full breakdown, and our Teddy vs MoeGo comparison for the feature side.

MoeGo still earns consideration for its mature route optimization, especially for multi-van fleets — if routing is your priority, weigh it directly against the alternatives in our mobile grooming software roundup.

Is MoeGo worth the price?

For larger salons and multi-van fleets that lean on deep features and best-in-class routing, MoeGo's pricing is fair for what you get. For solo groomers and small teams whose bills climb because of texting caps, the value is weaker — and a flat, unlimited-texting alternative often costs less for the same daily use. Budget honestly for the tier you'll really need, then compare that number, not the entry price.

Frequently Asked Questions

How much does MoeGo cost per month?

Mobile plans run $49–$159/month per van and salon plans $79–$239/month per location. Because texting is capped on lower tiers, many active groomers end up on the middle or top tier, so budget for that rather than the entry price.

Does MoeGo charge per van or per location?

Both — mobile is priced per van and salons per location. Multi-van or multi-location businesses multiply the subscription, so factor that into your total cost.

Why is my MoeGo bill higher than the advertised price?

Usually texting. Lower tiers cap how many messages you can send, and groomers who communicate heavily upgrade to a higher tier to avoid running out. The advertised entry price often doesn't reflect real texting needs.

Is there a grooming software cheaper than MoeGo?

For heavy texters, Teddy is often cheaper in practice because it includes unlimited texting from $49/month with no tier jumps. DaySmart's $29 entry looks cheaper but excludes two-way texting until $149. Compare real usage, not sticker prices.

Does MoeGo have unlimited texting?

Unlimited automated messaging appears on MoeGo's top tiers (Ultimate), while lower tiers cap texts. If unlimited texting matters to you from the start, compare with Teddy, which includes it on every plan.

The smart way to budget for MoeGo is to price the tier your texting actually requires, then compare that real number. If your costs are climbing because of message caps, Teddy offers unlimited texting on every plan from $49/month — worth putting side by side with MoeGo before you commit for the year.